The house
A bench, a timegrapher, and no showroom.
J&L exists because the distance between a well-made mechanical watch and its retail price is mostly rent, stock and margin. We took those out. What's left is the movement, the case, the person who regulates it, and the courier who brings it to you.
What we actually do
We buy movements. We case them. We time them.
Every piece arrives at the bench as parts: a movement, a case, a dial, hands, a bracelet. It is assembled by one watchmaker, who signs the job number. Nothing moves down a line.
It then goes on the timegrapher for six positions. If the average deviation falls outside −2 to +4 seconds a day, it goes back for regulation. If it can't be brought inside, it doesn't get sold.
The card in the box shows the figure we measured, not a marketing range. You can check it yourself with a phone app on the day it arrives.
What we won't say
Three claims you will never read on this site.
“Investment piece”
A watch is not an asset class. Buy it because you want to look at it every day, not because someone told you it appreciates.
“Limited edition”
Our series are small because our bench is small. When a batch sells out we say so, and we don't invent scarcity to move it faster.
“Heirloom quality”
We warrant the movement and case for two years and service them for as long as parts exist. Anything beyond that is a guess.
Where the price goes
€350 to €700, and here's why.
- Movement and parts
- The single largest line. Automatic calibres, sapphire crystals, machined cases.
- Assembly and regulation
- Bench time, in hours, by a person whose name is on the job card.
- Case, card and delivery
- Presentation case, printed rate card, insured tracked shipping.
- What isn't in there
- Boutique rent, wholesale margin, celebrity endorsement, airport advertising.